Question

Topic: Advertising/PR

What Is The Cheapest And Easiest Way To Advertise A New Service Business, Locally.

Posted by Anonymous on 3/17/2004 at 2:29 PM ET 125 Points
I will be opening a new company that designs nutritious tailor made meals for my clients. My service also includes all the clients grocery shopping for a month, as well as all the prep (measuring, chopping, etc.) for the recipes provided, delivery and putting items away in the clients home.
My market is for incomes over $100,000.00, which there are over 60,000 within a 40 mile radius of my home. How do I reach them?
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RESPONSES

  • Posted by Pepper Blue on 3/17/2004 at 3:24 PM Accepted
    Some other ideas:

    Try to get some press in the local "food" sections. They are always looking for interesting copy on new businesses.

    Establish non-formal partnerships with other business owners targeting your demo/geo/psycho group.

    Swap links in your website with them.

    An example- Find a local wine shop in your 40 mile radius, not a grocery store, but a specialty wine shop. Strike up a relationship/network with the owner.

    Result: A perfect combination: Fresh, tasty nutritious meals and a good bottle of wine - pairing meals with wine selections.

    And your cost to do this? Some time and zero dollars.

    Hope that helps.

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