Question

Topic: E-Marketing

Conversion Rates On A Job Site

Posted by Anonymous on 4/2/2005 at 3:56 PM ET 250 Points
Hello all,
I have a few sites
www.fashioninternships.net
www.fashionjobscentral.com
www.advertisinginternships.net
www.marketinginternships.net
www.publicrelationsinternships.net

Its basically a database of jobs that I market with google adwords....

Either the user can go to a homepage like www.advertisinginternships.net and I grab their email address when they click, "get started" (with 45% rate of getting email)

or I send user to page like www.advertisinginternships.net/userreg.php and I get about (86% of their email addresses)

after getting their email address I get 2% conversion rates of total amount sent to homepage

or I get .3% conversion rates sending user from registration page straight to payment page.

The benefit of getting their email address is that I convert the user when i send them job leads via email, and when they click the job...they must pay.

The solution to this is that I have made a sale/registration page (www.fashioninternships.net)
and I have not testing it...
I am trying to make the sale/get their email address at the same time.

I also have published a newsletter in the automated emails where at the end of the jobs newsletter, I have put the links of jobs, yet I don't think it has such a great conversion rate...cuz maybe i don't think they want the content or that the newsletter is above the jobs and not below the jobs...

My questions are....with what I currently do...how do you think i can get more signups...how can I increase conversion, what am I doing right? what am i doing wrong?
i do adwords and overture, but how else could I get more people to come to my pages....whats the most efficient way??? anyways, any tips or pointers to help convert more users would be unbelievable and i think this site is a great idea.
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RESPONSES

  • Posted by Corpcommer on 4/4/2005 at 12:23 AM Member
    Hi, Jonathan --

    Haven't seen your newsletter, so I can't comment on that. However, I did see your sites and they're good -- clean text, easy-on-the-eyes color schemes.

    Do you really need to repeat that text in your bullet point areas or are the repeats just placeholders while you think of more bullet points to add?

    Re the testimonials, beef them up a bit. I'd suggest, where possible, getting photos of the interns in action on the job. Like a shot of a photo editor's intern reviewing color photographs on a table or a fashion intern discussing a design with the designer, who has his sketch pad in view. You get the idea.

    The testimonial content should say something about the kind of work the intern does -- Maybe the dept. name he's in, what that "first-day experience" was like for her. Of course, make sure that the intern approves the info about him/her before you post it.

    You can get help with this from a copyeditor/writer if you don't think you have the time or talent for it.

    All the best.
  • Posted by Corpcommer on 4/4/2005 at 12:31 AM Member
    Hi!

    Further to my previous reply, this resource re free online lab info might interest you.

    https://www.marketingprofs.com/ea/res_detail.asp?resID=327

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