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Need A Detail Write Up On Testimonial Advertising
Posted By: camillusa on 5/12/2005 1:18 PM (CST)	250 Points
i am in need of a link to a library on the internet where the topic Testimonial Advertising is treated or if there is anyone around who has done a research on it should help me out

Posted by: camillusa	Author Response
5/12/2005 1:20 PM (CST)
thank you

Posted by: mgoodman	Accepted Answer
5/12/2005 9:26 PM (CST)
Try www.qscores.com . They are the original market resesarchers who measure recognition and believability of personalities, and they have an enormous database of information on testimonial advertising -- especially celebrity endorsements and celebrity testimonials. I've used their services several times over the years, and they are really knowledgeable and helpful people -- in their niche.

Posted by: billc24	Accepted Answer
5/20/2005 5:57 PM (CST)
I would also consider contacting some agents who handle celebrities and tell them what you are looking for. I would expect them to have some empirical evidence to support their contention that using celebrities in advertising is worth the cost. I would then view that data with a very skeptical eye as they are not objective on the subject...but I suspect you will get lots of valuable stats! I hope this helps! Bill

Posted by: pkemper*	Member Response
5/27/2005 3:57 PM (CST)
I would read this as a question on how to have your clients featured in your advertising. If so, let me know and I will write up some ideas.

Posted by: carrie77	Moderator Response
5/28/2005 3:03 PM (CST)
Hello all. I am closing this question since it's more than 2 weeks old. We do this to reward the contributions of participants in a timely manner + to give increased visibility to the newer questions. Thanks for participating! Carrie (Production Editor)

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