Question

Topic: E-Marketing

How To Plan Mrkting Strategy For New Authoring Sys

Posted by Anonymous on 5/18/2005 at 9:37 AM ET 125 Points
i have to develope a marketing strategy for a new authoring system, which is now being launched.
the authoring system is most advanced among competitors, basic features being-- wbt/cbt, xml importer/exporter, objects like-text, images, animations, drag/drop, MCQ's.
it is SCORM 1.2 and AICC compliant.
it has its own LMS(learning management system)
ms powerpoint import
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RESPONSES

  • Posted on 5/18/2005 at 10:57 PM Accepted
    You need to start with a SWOT analysis and a clear definition of your primary target market. Marketing is all about identifying unmet customer needs and then satisfying them in a unique way.

    What makes your product different from, and better than, competition? Who is the target audience for your product? What are their most important needs? How do they make purchase decisions in your segment? What would they like to see in an authoring system that they aren't getting today?

    Marketing isn't all about selling what you have. It's about satisfying real and important needs among your target market. And a successful marketing plan reflects that kind of thinking and deep understanding.

    Hope this helps.
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