Question

Topic: Strategy

Marketing For Foster Care Agency

Posted by Anonymous on 250 Points
Need to boost funding and qualified foster parents for an agency that places and supports foster children with a high level of difficulties. Executive director does not want to spend any money, so I'm looking for ideas the Board and Staff can implement. I have created a video, speech and FAQ's so that board members can make presentations...need other ideas!
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RESPONSES

  • Posted by jcmedinave on Accepted
    Hello,

    Some ideas

    1. Car advertising: transfers, painting
    2. Press releases
    3. Search for help (artists and important people) who are interested in helping the social campaigns. You could enter in their webs and send them emails
    4. Highlight the image of the Place in order to turn it into an advertising fence
    5. Participation in forums and communities
    6. Email your objective groups
    7. Write articles and send them to magazines and specializing media
    8. Create and advertise your web page
    9. Develop seminars and courses to attract people
    10. Develop campaigns of mouth communication
    11. Do alliances with other companies that contribute with advertising in exchange for some benefit
    12. Search for government help and specialize associations

    Bye,

    Juan Carlos
  • Posted by Pepper Blue on Accepted
    Sometimes we can spend so much time and think so hard trying to come up with unique ways to market our companies that we forget that somebody, somewhere, has already successfully done it.

    Have you identified those foster children organizations that have been successful, and researched how and why they have been successful?

    Call them up, meet with them, talk to people that work for them, read press releases, in short, get inside why they are good at what they do.

    Then, adapt it to your organization, fill in low spots, sand the rough edges, and get your name out there!

    I hope that helps.


  • Posted on Accepted
    try to find Stars from TV to talk about for free.

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