Question

Topic: Advertising/PR

How To Promote High-tech Webinar?

Posted by Anonymous on 6/10/2005 at 11:40 AM ET 125 Points
I've been asked to come up with a strategy for promoting a Webinar series. The series will feature customers of our product, each speaking about their real-life experiences solving the problems our software exists to solve.

What are some of the best practices for increasing Webinar registrations? Also, if space allows, how do you increase actual attendance? (Or does it really matter if prospects attend, given that if they register, you have their contact info for sales to use?)
To continue reading this question and the solution, sign up ... it's free!
SUBSCRIBE
Or, SIGN IN

RESPONSES

  • Posted on 6/13/2005 at 10:16 AM Author
    Folks --

    Thank you so much for your responses!

    In response to some of your comments, the decision has already been made by my boss to go ahead with the Webinar, so whether they're effective or not is not an issue I can take on this time around.

    From what I've been told, however, any event that collects names and addresses is a Good Thing, sales-wise, so I think it will work.

    As for the other comments related to scheduling and content, I'll bear those in mind and very much appreciate the feedback.

    Once again, thanks for your input.

    -Anne Z.
BACK TO TOP

Post a Comment

Related Discussions

Community Info

Top 25 Experts
(Advertising/PR)