Question

Topic: Advertising/PR

How Effective Is Billboard And / Or Balloon Ads

Posted by Anonymous on 6/10/2005 at 4:27 PM ET 205 Points
Go big or go home!

With my line of business I am just plain sick of Radio, print, magazine, tv ads. Although somewhat successful, I think this company could do well with a less "mainstream" approach to small business advertising. I have found lots of rates, and availabilty, specs and those kinds of things, but I have not been able to get any information regarding th effectiveness of these mediums. Measurable or just an opinion, any feedback helps.

specific info about the company: we are a consulting company that deals with a very specific technology that is slowly becoming mainstream, we also sell the hardware it works on.

also, is it possible to make this a nation wide campaign without it costing millions. Our budget would not be much bigger 250,000.

Thanks - all opinions and facts welcome!
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RESPONSES

  • Posted by michael on 6/10/2005 at 7:54 PM Accepted
    Melanie,
    You and your company should be sick of any media that doesn't work.....work=brings in measurable sales.

    The high costs often come from high creative fees, but there are companies that do nationally for less. You'd be surprised, tho, how many advertising firms quote the number of employees vs the number of businesses they've actually..MEASURABLY..helped. (Can you tell I'm big on measuring?)

    If you contact me offline I can refer you but even if not, reaching the target audience is more important than whether the firm likes the medium or not. Example: Engineering people may not watch as much tv as listen to radio and read trade mags.

    Hope this helps. Best of luck with your career.

    Michael
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