MarketingProfs' Members Register for B2B Forum 2010 for just $695! (good until 11/30) »

Ask your question ... sign up today! It's FREE!
Student Questions   URGENT - Need Help Fast!  
 
This question has been closed, and points have been awarded.
Looking For Where For Start Begining In This Case
Posted By: fitient on 6/10/2005 3:28 PM (CST) 250 Points
for studying in copywriting
-news, offline( print ) magazine paper
- portal archives ( may be paid or member primium only are acepted )
- emailing list archives
- ebooks, hardcopy or softcopy are OK

any another stuff like that
please, please help me and get 250 points

thanks you !!

Posted by: david.glover Accepted Answer
6/10/2005 8:21 PM (CST)
Fitient,

First rule of copywriting: know your audience.
Second rule: know how you want them to respond.
Third: write to induce that response.

Doing these properly require that you know everything about the product/service you're selling; the audience; the competition.

You also need to know the characteristics of the media you're using.

The best book I've read on copywriting is "The Craft of Copywriting" by Alastair Compton. David Ogilvy's "Ogilvy on Advertising" is also excellent.

Hope this is a start (and I hope I'm answering your question - you need to work on that audience/response thing!)

David
 
Posted by: Carl Crawford Accepted Answer
6/11/2005 5:52 AM (CST)
http://www.marketingprofs.com/ea/profile.asp?userID=232959

This member has a news letter on writing, which is very good.
 
Posted by: Mushfique Manzoor Accepted Answer
6/11/2005 12:20 PM (CST)
hi there

for copy writing i suggest you to read the book, "Ogilvy on Advertising" by David Ogilvy. its the best.

also i suggest you to have a look at all the Copy/Content and Advertising/PR articles at MarketingProfs.com

http://www.marketingprofs.com/arch/allarticles.asp/5

http://www.marketingprofs.com/arch/allarticles.asp/4

also check the HOW TO list on the article page of MarketingProfs.com. there are some good articles.

hope this helps.

cheers!!
 
Posted by: mgoodman Accepted Answer
6/11/2005 9:12 PM (CST)
david.glover's three rules are the keys to success in copywriting. Know your audience (really well). Define in no uncertain terms exactly what it is you want them to do. And then make a compelling offer in language that will get their juices flowing and make them reach for their wallets.

There are some very good books and articles on copywriting. Look for the ones written by direct response experts. They live and die by the results they generate. That's all that matters to them, and it's really all that matters (ultimately) to all copywriters.

David Oglivy's book is a good place to start. Also one by Rosser Reeves, "Reality in Advertising." (Reeves was Oglivy's brother-in-law. How's that for a piece of trivia?)
 
Posted by: KSA Accepted Answer
6/12/2005 9:48 PM (CST)
Here's another perspective. If you want to write for a living, visit:

http://www.writersmarket.com/index_ns.asp

This site has reference information, training classes, and contacts.

Two writers who are fairly well-known in the freelance business writing industry are Peter Bowerman. He has two books published concerning commercial writing, and his website is:

http://www.wellfedwriter.com/

and Robert Bly. One of Bly's books can be found at the link below and you can search for others from there.

http://www.amazon.com/exec/obidos/tg/detail/-/1932794034/qid=1118626657/sr=...

Good Luck!

Kathleen
 
Posted by: E-Marketing* Accepted Answer
6/17/2005 6:33 PM (CST)
I asked a similar question a couple of months ago for references of good web copy books. I'm reading all of these now:
(Question was titled: Web Copy How To Book)
1) Persuasive Online Copywriting by Bryan Eisenberg
2) Web Copy That Sells: The Revolutionary Formula for Creating Killer Copy Every Time by Maria Veloso
3) Net Words by Nick Usborne.

These are all available through amazon.com
 
Posted by: juliethewriter Accepted Answer
6/20/2005 3:42 PM (CST)
All of these points are great. What I find the most challenging is for clients to express their goals of the projects. It's more than just: I want more sales. I want more clients.

When they answer generically I try to get them to give me a one sentence snap shop on what they think the article they want me to write is about. I also ask them to give me the title. This helps keep things focused.
 
Posted by: bobhogg Accepted Answer
6/21/2005 4:39 PM (CST)
fitient...

Not sure from your question whether you are looking for specific references (i.e. articles, books etc.) on copywriting or just good general advice on the subject.

If it's the latter, take a look at the website of a colleague of mine:

http://www.pcbonline.co.uk/

If you click on "Free tips" on the top menu, you'll find a number of very useful articles about copywriting.

Good luck,
Bob
 
Posted by: carrie77 Moderator Response
6/25/2005 7:06 AM (CST)
Hello all. I am closing this question since it's more than 2 weeks old. We do this to reward the contributions of participants in a timely manner + to give increased visibility to the newer questions.

Thanks for participating!
Carrie (Production Editor)
 


Get more answers ... ReTweet this!

Would you like to post a response?
Welcome to Know-How Exchange!
This is a collaborative community. We welcome everyone's participation.
All you need to do is login. Enter your account info in the box above (top right).
Not a member? Not a problem. Register here (it's FREE and EASY).




Know-How Exchange powered by MarketingProfs


Sponsored Links

Buy a Link Now

Just Released ... Download Today!
Just Released ... Download Today!
Look inside
Included with Premium Membership
User Name:
Password:
Remember Me
Forgot your password?

Top 25 KHE Experts
(Student Questions)
W.M.M.A. (28840)
Carl Crawford (22363)
wnelson (20398)
Puru Gupta (19298)
Peter (henna gaijin) (18747)
mgoodman (15744)
Jay Hamilton-Roth (13995)
thinkmor (10987)
ASVP/ChrisB (10031)
Gary Bloomer (9758)
mbarber (9061)
Pepper Blue (8859)
SRyan ;] (8165)
Sanjeev Kumar Vyas (7310)
stevea (6301)
jose04 (5994)
NoStressXpress (5284)
bennydunreallycare (5043)
michael (5010)
bobhogg (4824)
MANSING (4819)
Michele (4712)
SteveByrneBranding (4652)
sham (4488)
telemoxie (4315)
Recently Posted Marketing Jobs
Director of Marketing and Communications
Demand Generation Manager
Marketing/Advertising Faculty
Director of Marketing
Market Analyst
Sr. Field Marketing Manager - Business Intell.
Associate Vice President of Marketing and Corporat
Marketing Manager
[more jobs]

Join over 355,000 members ... SIGN UP!

My email address is and I'd like my password to be .

Already a member? Sign In!

My email address is , and my password is .


HACKER SAFE certified sites prevent over 99.9% of hacker crime.