Question

Topic: Student Questions

Effectiveness Of Pharma Marketing Campaigns

Posted by Anonymous on 250 Points
I'm writing my master thesis on marketing spend effectiveness at US pharmaceutical companies. In relation to this I'm hoping that some of you can help me with sources for benchmarks to the effectiveness (e.g. measured in ROI) on the following campaign types:
- Samples /Business Reply Cards
- Direct mail / e-detail
- Promotional medical education (meetings, seminars)
- Advertisement

Figures for individual campaigns as well as relative figures would be very helpful.
Thank you, Charlotte
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