Question
Topic: Customer Behavior
Marketing Health Food To Different Target Markets
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Although most marketers regard Gen Y and Millenial as the same group, I did find some differences in an article which describes Gen Y'ers are described as independent, like extreme sports, highly tech saavy, rebellious., etc, while Millenials are very close to their parents, believe in team work, like Avril Lavigne and are anti-Britney, trust government etc.,
1) I am interested in knowing what the differences between the Y gen and Millenials are and what are their age ranges. (is this correct ???--> Y gen = 1977-1994 and millenials = 1995 - present)
2) Also what are each segments (baby boomers, gen x, gen y and millenials ) attitutes towards heath foods.
thx!