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Topic: Student Questions

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This question has been answered, and points have been awarded.

Mattel-advertising/promotional Strategy, Trade Shows?, Personal Selling And Public Relations.

Posted by Anonymous on 250 Points
I need info about Mattel's promotional/advertising strategy mainly dealing with Barbie, Hotwheels, American Girl and Ello. I also need to know if they do trade shows and if they are successful. Lastly I need to know if they do personal selling.

  • Posted on Accepted
    Your question is quite large and relates more to general data about Mattel than strategic / marketing advice anyone on this forum could provide. Unless some experts worked for / with the Mattel company.

    I would suggest you visit their Web site: www.mattel.com which will provide you with answers to most of your questions (check their news, corporate and media section).

    Then you might want to contact them directly via email or phone: check the contact us section for details.

    Have a questionnaire ready and introduce your research purpose to them and they will be glad to help. First hand information will be the best quality data you can gather.

    Good luck,

  • Posted by Sharon on Moderator
    Hello all. I am closing this question. This is standard procedure when the question author gets busy and falls out of the conversation for a while – or doesn’t understand the procedure for closing.

    Thanks, so much, for participating!

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