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Topic: Student Questions

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This question has been answered, and points have been awarded.

Mattel-advertising/promotional Strategy, Trade Shows?, Personal Selling And Public Relations.

Posted by Anonymous on 250 Points
I need info about Mattel's promotional/advertising strategy mainly dealing with Barbie, Hotwheels, American Girl and Ello. I also need to know if they do trade shows and if they are successful. Lastly I need to know if they do personal selling.

  • Posted on Accepted
    Your question is quite large and relates more to general data about Mattel than strategic / marketing advice anyone on this forum could provide. Unless some experts worked for / with the Mattel company.

    I would suggest you visit their Web site: which will provide you with answers to most of your questions (check their news, corporate and media section).

    Then you might want to contact them directly via email or phone: check the contact us section for details.

    Have a questionnaire ready and introduce your research purpose to them and they will be glad to help. First hand information will be the best quality data you can gather.

    Good luck,

  • Posted by Sharon on Moderator
    Hello all. I am closing this question. This is standard procedure when the question author gets busy and falls out of the conversation for a while – or doesn’t understand the procedure for closing.

    Thanks, so much, for participating!

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