Question

Topic: E-Marketing

What Are So Highly Effective Marketing Tools?

Posted by Anonymous on 8/8/2005 at 7:15 AM ET 50 Points
Im building a start-up e-commerce website.. And I need to market it...
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  • Posted by ROIHUNTER on 8/8/2005 at 10:22 AM Accepted
    jacidentity,

    As shailesh stated, email campaigns would be an option, but I would want to start with something that I could quickly measure and adjust my tactics to.

    To start, I would look at Pay-Per-Click (PPC) advertising by researching phrases that are associated with the products. Based on that feedback it would tell me which phrases I would need to focus on for search engine optimization (SEO).

    Once I got a very good handle on which phrases or words are resonating with my target audience would I begin the process of creating banner/tower ads for other web sites or email newsletters.

    Hope that helps ...
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