Go PRO for just $195 (reg. $279) with code MUSCLE »
Become a Member
Guides and Reports
Show All »
Metrics & ROI
Search Engine Marketing
More Marketing Topics »
See All »
Schedule of Events
Virtual Conference Series
Products and Services
Post a Question
Quick Start Guide
Find and Post Jobs
Real-World Education for Modern Marketers
Join Over 600,000 Marketing Professionals
Ask your question ... sign up today! It's FREE!
Just for Fun
MProfs PRO Seminar Q&A
Topic: Student Questions
Search more Know-How Exchange Q&A from Marketing Experts
This question has been answered, and points have been awarded.
Services Firm Marketing Audit
Posted by Anonymous on
8/18/2005 at 1:28 AM ET
hi! i was just wondering exactly what a marketing audit looks like?!? HELP!
8/18/2005 at 3:12 AM
or search the past questions for more info
8/18/2005 at 8:45 AM
This question has been asked before and here are two very detailed good answers:
In particular, see the answer by Amir and the link to St. Cloud State - this is an excellent outline.
Hope this helps.
8/21/2005 at 4:44 PM
Jacinta, it sounds like you want to see a final report, all finished and ready to roll. In truth, you'll be hard pressed to find that, but obviously will not have a problem finding checklists and descriptions of what the components should be.
As for layout, it should be in the form of a report -- table of contents included, started with an executive summary, going into a sectional description of what the current situation is, then your final section on recommendations.
The areas to audit (as you will most likely see from the various links above) vary. Some audits covering marketing operations and infrastructure as well as marketing processes, integrated communications, cross-departmental effectiveness, and strategic value. The depth of the audit really needs to be based on the goal of the audit and what is relevant and meaning to your company.
If you know how to write a corporate-style report that includes summary, situation analysis, and recommendations, then you know the format for a marketing audit as well.
The report writing is easy. Understanding the goal, and planning your focus, research methonds and completing the analysis takes time -- and that is true of any analysis report.
So look at other reports that follow this structure. They will be helpful to you. And if you want to know every possible thing that COULD be included in a marketing audit, see Philip Kotler's book
Kotler on Mareting
-- it includes a good section and a lengthy exhibit on the components of a marketing audit.
5/31/2009 at 1:55 AM
to know more about Marketing Audit
BACK TO TOP
Post a Comment
These Six Stupid Marketing Metrics Need to Die
by Larry Kim
The Only 10 Slides You Need in a Pitch [Infographic]
by Verónica Maria Jarski
20 Must-Have Tools for Clever Marketers
by Elizaveta Naumov
Curating Content: A Few Principles and Tools to Guide Your ...
by Greg Shuey
How Six Common Words Influence 1-to-1 Email Open Rates
by Ayaz Nanji
See more marketing articles »
MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that
provide your social data to 3rd parties
contact friends on your network
post messages on your behalf
interact with your social accounts
Your data is secure with