Know-How Exchange : Strategy

Hi,

This is my 2nd visit to site after yesterday and 1st question. Ofcourse the following can also be taken as a case study, and I seek everyone's advices.

I am currently working as a Dept. Head for leading international brand - Enterprise Solutions (Distributor for Nepal) in one of the largest business houses of Nepal. This dept. couldn't be well run by a staff hired from distributor of the same brand in India. The dept. was on loss about to get dissolved. Before his departure, I was appointed as a last try with 2 staffs under me. Now, in a year time this dept. is one of the best performing dept. in entire group, has 9 staffs and increasing, and 5 times turnover increase than that of last year, inspite of worse economic situation in Nepal.

My strategy was simple - 4Ps. I got the product directly from principal, cut the channel (India). With this I had better price and enough margin to excite customers, dealers and annoy competitors. Then Right placement followed by effective promotion.

With a high aim to look beyond, I approached my principal again. This time for a distributorship in India, as I couldn't keep myself aside when the entire world is eyeing for a pie there. To make things better we have our office there too looking after automobile and airlines business, and to make worse, 2 large distributors since last many years handling the brand.

Well, I have been asked for a Buiness Plan by my principal upon receipt of which my proposal will be decided. Now, I am having hiccups and several questions are popping in my head -

(1) Did I aim really too high and looking beyond to another territory (15 times than that of current) is justifiable? Is it a right time?
(2) Will I be in a position to compete with the other two, who has immense market, manpower, technical and customer base? As a matter of fact, the other one used to supply us the product before I joined.
(3) India would be having more numbers of international brands than that of Nepal and many leaders in their segments. With this, I would have to compete not only these two but many others. Will I be in a position to give my brand, a competitive edge?

I have been calculating other threats too, but what i can see is, opportunities, which is tremendous. One strategy which I am counting on is, focusing on dealers and resellers sales than to direct sales, which we have been practicing heavily in Nepal. For this, I want to catch a company dealing with similar products but inferior to mine and has to have a strong network. I want to leverage the company's acquantance and potfolio, and later create mine.

Well, what do you all suggest me on this? Shall I go ahead with this venture or back up? I would greatly appreciate your advices, comments and feedback. Please be adviced, my deadline is August end. Thankyou all in advance.