Question

Topic: Strategy

Concept Awareness Creation Startegy

Posted by Anonymous on 4/9/2004 at 7:34 AM ET 200 Points
My sub-brand is Emergency roadside assistance a comprehensive package of mechanical &electrical tieups, cabs, ambulance, winch and towing and acciddent co-ordination - a concept new to India, launched recently in southern state. Inspite of mass media advertsisng, concept has not picked. do not have a heavy budget anymore- what should be the communication route
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RESPONSES

  • Posted by pkbalyan on 4/9/2004 at 9:44 AM Member
    Check out the following low cost touch points with your prospects

    1) Traffic signal kiosks
    2) Mechanics & Service joints
    3) offer the car dealers this as a value add for new car buyers. dealers are lookin for freebies for the new buyer.

    personally i would not keep it totally free, a small registration fee/system will yeild more serious response.

    if u r in for some complicated things check out the accident insurance guys for a tie up.

    pkbalyan@yahoo.com
  • Posted by jcmedinave on 4/12/2004 at 9:29 PM Accepted
    Hello,

    1. Be near the auto dealers and maybe plan an alliance with them.
    2. Be near the Financial institutions, specially those that are focus in automobiles.
    3. Develop a cobranded credit card.
    4. Develop security campaigns in the city with the local government.
    5. Be in the tolls and promote your services.

    Bye,

    Juan Carlos
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