Know-How Exchange : Advertising/PR

Dream A Dream is registered, professional organization in Bangalore working with over 350 under-privileged children. Our focus is to help children from vulnerable communities to integrate with the mainstream through sustained exposure to life-skill development programmes. We aim to achieve this by empowering the children using mediums such as sports, adventure, creative art, computer training, reading based programmes, among others.

Being an NGO, we are constantly striving to develop innovative ways to raise funds for our work with children. One such campaign we have initiated in partnership with Penguins India.

Penguins is a professionally run Promotional Aid and merchandise company that offers a whole range of collaterals such as T-shirts, caps, jackets, bags, corporate gifts among others to corporates. In a unique partnership, Penguins has agreed to contribute a certain amount to Dream A Dream on every invoice that they generate. For instance, on an invoice value of upto Rs. 10,000/-, Penguins will contribute Rs. 40/- to Dream A Dream. Similarly, as the invoice value increases, the contribution made to Dream A Dream will also increase.

Now, Penguins India and Dream A Dream wish to create greater awareness about this campaign in corporate circles, colleges, etc. Here is where, we seek your help.

Please do give us your feedback on the viability and success of such a campaign and give us your ideas about how we could promote this campaign, where should be promote it, what can we do to reach out to all corporates across Bangalore, etc, etc..

So, put your thinking caps on - for one great idea from you could probably help a child crystallise his/her rainbow coloured dreams.

Look forward to a lot of responses.

Thank you,

Warm regards,

Vishal Talreja
Managing Trustee
Dream A Dream
www.dreamadream.org