Question
Topic: Advertising/PR
Flyer Insert Vs. Display Ad?
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I'm having a difficult time deciding on which format will receive the best lift in awareness and readership, a flyer insert or an actual Ad in a Newspaper.
The Flyer would be a full page, but it would be folded, the benefit of this is it will be in color and people could easily take it with them anywhere without carrying the entire paper or tearing the paper up. The cost of this however including the printing charges is double that of actually placing an ad in the paper.
However, there are also positives of having an ad in the paper vs. the flyer. Some may look at flyers as junk mail and wouldn't even glance at it. Also, there is no issues of misplacing the Ad as Flyers tend to slip out of the paper or misplaced.
Let me know your thoughts of any studies or personal experiences between the two formats.
Much appreciated.
Al