Question

Topic: Advertising/PR

Marketing Dillema

Posted by Anonymous on 9/30/2005 at 7:16 AM ET 125 Points

would people fall for joining a health club offering a discount if they join the club as a group of five or more people?
and would targeting work places be the best approach?
if u have worked in these field ill be glad to hear your views and on how i can get some materials
cheers
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RESPONSES

  • Posted by mgoodman on 9/30/2005 at 6:08 PM Accepted
    I too was put off by the reference to "fall for it ..." If you're thinking of this as some kind of trick you're pulling on them, they probably won't fall for it. Consumers are not stupid, and they can tell immediately when a marketer thinks they are.

    If you have a legitimate value you're offering, and you can present that offer in a convincing way, then you might be able to generate some interest in the group discount approach.

    Just be sure YOU are convinced it's a good customer value and that you respect the consumer's intelligence.
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