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Marketing An Incredible Web Idea To Ad Agencies
Posted By: bcm924 on 10/28/2005 9:13 PM (CST)	125 Points
I have an idea for an interactive website that I believe will revolutionize advertising as we know it. I am in the process of obtaining a provisional business method patent for it. Once I figure out the technical end of it with my IT guy and get it off the ground, what is the best way to present it and market it to ad execs? Traditional marketing strategies? I was thinking of hiring a P.R. firm - I don't know. This idea is juicy - once the ball gets rolling, everybody is going to want in on it. I can't go into details yet, but how do I generate interest among ad agencies and other business professionals?

Posted by: ASVP/ChrisB	Member Response
10/29/2005 4:58 PM (CST)
If it's all you say, why wouldn't you use your new technology or methodology to sell itself first? I mean, if it really is revolutionary and produces revolutionary results, what better way to show it works than to use it as the sole promotional vehicle to sell itself? Advertising agencies will get to hear about it and will come to you to use it if it is as good as your question suggests. But don't do anything until you have locked up the IP properly with a patent or some other protection. ChrisB

Posted by: michael	Accepted Answer
10/31/2005 9:42 AM (CST)
As usual, ChrisB is right. The danger comes when you have to use another method to sell your product. On the off chance that it's something they'd use internally (new software etc) then a great ad in ADweek should do it. Michael

Posted by: bcm924	Author Response
10/31/2005 9:51 AM (CST)
I should add that the success of the website is contingent on the participation of the ad agencies. But once the ball gets rolling, they will be lining up to get a piece of the action. I'm just trying to get the ball rolling. I feel like I have the world's biggest and most extraordinary fireworks display ready to be launched...but I can't find a match.

Posted by: temafrank*	Member Response
10/31/2005 7:27 PM (CST)
Let us know once it is "lit". I'm really curious now!

Posted by: bcm924	Author Response
10/31/2005 8:42 PM (CST)
Michael - thanks, the AdWeek idea is great. I can't wait to let you guys in on my site. I want your input when it is running. Thanks guys.

Posted by: Brand Grrl	Member Response
11/1/2005 11:14 AM (CST)
One way to promote this would be to solicit "beta testers" among the influencers in the industry-- the bloggers, columnists, etc. who cover not just the advertising industry, but also the media, entertainment, technology, etc. industries. These are highly skeptical and visible people, so if your invention is all you say it is and it passes muster with them, many others will follow their lead.

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