Question

Topic: Advertising/PR

Promo Items In The Media Mix

Posted by Anonymous on 12/8/2005 at 7:05 AM ET 125 Points
I am currently busy making a presentation for our new product line. Our products consist of self adhesive memo's printed with brand logo's. They can therefore be seen as an office supply or as a marketing tool. One of my chapters is dedicated to the media mix (online, offline, direct, mass) seeing as I want to discuss the position of post its and other promo items within the media mix.

I was wondering if anyone has any idea's regarding this.

Looking forward to your responses!
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RESPONSES

  • Posted on 12/8/2005 at 2:13 PM Accepted
    I'm not sure if I have your question right, but those self-adhesive memos have been used in these media mixes:
    1) on front of local newspaper to advertise event, business or sale item
    2) inside magazines or professional publications to draw attention to an advertisement or article
    3) animated on a website to draw attention
    4) in front of catalogs to place on wish-list pages
    5) important info can be watermarked on them and pads given away at trade shows, events, training, etc.

    That's all I can think of right now.
    Judy
  • Posted on 12/13/2005 at 9:07 PM Member
    You can also try for Joint-promo with Household,Consumer products ;
    - Free "Shopping List" self-adhesive memo for every purchase of $ XX
    The approach can be a joint branding with house-hold products or consumer products or you can directly have a joint-promo with the Supermarkets/Hypermarkets.
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