Question
Topic: Advertising/PR
How To Develop Advertising And Image For A Non-profit Organisation
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One of my clients represents a non-profit organisation that seeks to implement a large scale environmentally friendly electricity generation and delivery service across Australia. The solution would also have various financial benefits for Australia. The organisation also has various other items on it's agenda including distributing information about global over-population and weapons of war.
The problem I've been having is how do you present this agenda to the public (from whom we're also requesting donations) in a convincing manner? A few people I've talked to about the organisation have said they think the plan that the organisation is trying to implement is too big to work and looks flawed; which of course isn't a satisfactory response. How does one present a massive boulder as a juicy apple? Because if the plan could work (which can only happen with public support) the benefits are absolutely massive.
It's a tough one, but it might help if you went and looked at the organisation's site (remove all spaces)
www . natures warriors . org . au
All advice and suggestions greatly appreciated!
Thanks,