Question

Topic: Advertising/PR

Publicity For A New Brand Of Sunglasses

Posted by Anonymous on 3/11/2009 at 12:53 PM ET 250 Points
Im creating a new brand of sunglasses and I would like to know where i could make my publicity with stands and so on..my target market is people from 20 to 35 years with a clear lifestyle, thank you very much
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RESPONSES

  • Posted by Mikee on 3/11/2009 at 1:08 PM Accepted
    What is a "clear lifestyle"?

    Are you trying to get these into the hands of resellers? Or selling direct?

    What would does your target audience have in common? Do they shop at a particular place? Participate in common activities or belong to a common group?

    I guess I am a little confused.

    Mike
  • Posted by mgoodman on 3/19/2009 at 9:35 PM Accepted
    What country? You need to narrow your target audience. There are millions of people 20-35 years of age, and "clear lifestyle" isn't very meaningful. How about Females 20-34 with active, outdoor hobbies, living in or near Atlanta (or Shanghai, or wherever).
  • Posted by telemoxie on 3/21/2009 at 3:15 PM Accepted
    If I were starting us unless company, I would not begin by setting up my own kiosks. I would probably begin by setting up point-of-sale displays in local retailers. Once I had some success, I'll try to expand using manufacturer rep style organizations who could help me expand geographically.

    If you can provide more specific information, such as your location, we can provide much more helpful advice. Good luck.
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