Know-How Exchange : Student Questions

Yes. My idea is first read the Important Guidelines for this forum:

https://www.marketingprofs.com/ea/guidelines.asp

In particular, read #5: Experts are happy to help students explore their thoughts, but they will not do their assignments for them. If you are a student, be sure to share your own ideas along with your question.

You will have much more success in your schoolwork and your career if you do your thinking for yourself. You need to learn the concepts and then apply them so they make sense. If we give you "an answer," not only is that an ethics violation of you represent that idea as your own work, but you will lose valuable learning. When you get your job in marketing, you will have less capabilities and your career will be limited.

The best way to take advantage of the masterminds in this forum is to come up with your ideas based on your academic work and then play them off against the pros here to understand real-world implications. Then you practice the academics and learn the practical both! You will be several steps ahead of your contemporaries in that vein.

How about you review the material from class and your text and come up with an idea yourself on repositioning. Given the original product and your new idea for repositioning it, what would you do?

After you think about this, feel free to post again with your thoughts and we'll be glad to comment.

I hope this helps.

Wayde