Question

Topic: Website Critique

Website Re-do Please Critique Www.aretedi.com

Posted by Anonymous on 8/11/2010 at 4:15 PM ET 125 Points
Hi Guys and Gals,

We just revised our vehicle wraps website and I am always eager to get your insight on whats works and what doesn't .Please let us know how to make it better . www.aretedi.com

Thank you
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RESPONSES

  • Posted on 8/11/2010 at 4:34 PM Accepted
    Great job on the new site, it looks sharp and it's easy to understand. A few improvement ideas:

    -Perhaps this was by design, b/c it's your core business, but I completely missed large format and offset printing at first glance. I was under the impression you were all about vehicle wraps. I also completely missed the right section of the main image where you can click to find more info on the other services. If you want to give those options more visibility, I would use a slider (so the images rotate through) or contrast the colors, so the links on the right side are more obvious.

    -I'm assuming you are hoping to drive visitors to call or request a quote. The phone number is well placed, but I would also add a "request quote" link up there since it is somewhat hidden right now.

    -You have an impressive client list. I would make that more prominent if possible.

    I would suggest posting this on www.conceptfeedback.com for some additional feedback. You can also get visual feedback which may help show some of the ideas better. Good luck!

    Andrew
  • Posted by Harry Hallman on 8/12/2010 at 5:54 AM Accepted
    Fix the Vehicle Wraps and Graphics image on the home page. You are in the graphics business and taht should be correct.

    Other than that, the site looks fine.
  • Posted by Jay Hamilton-Roth on 8/12/2010 at 9:39 AM Accepted
    In your banner copy "ADI specializes in..." you could tighten up the copy and increase its effectiveness - mention the ROI (that you provide in the "Read More"). Start the copy with "We turn your vehicle..". and end with something like "...that's more effective & less costly than billboards and newspaper ads"
  • Posted on 8/12/2010 at 9:48 AM Author
    @andrew : thank you for the insight the on the right side headline navigation . I did not notice that the headline navigation is not too prominent and you have to scan the whole front page to figure out that we have 3 other sections. I will make the markers more prominent and add a rotation frame for the 3 headlines. I also need to work on the content for the other headlines

    @PhilGrisolia4Results : lol . you are 100% correct aretedi is a nonsensical word for humans and bots but my boss bought this when i wasn't on board and you kinda have to live with that . We do have other domains like www.awesomecarwraps.com, www.carwrapsla.com and www.myvehiclewraps.com being developed right now and a couple of SEF domains pointing to aretedi.com.
  • Posted on 8/12/2010 at 10:10 AM Author
    @ karen : hi sweetie , you are one of my SEO rockstars of whose advice I highly value. Thanks for the analysis and as always will implement. I will make the homepage copy tighter and less cluttered as Jay also recommended and will try to highlight the "why us?" section.

    I chose google voice for the tracking capability and its ability to transcribe missed calls into emails which are easier to manage. We should highlight that GV call to action too because I am finding out now that unless you mouse over it the concept is hard to grasp.

    Grey text over a grey textured background is a bit hard on the eyes , will add more contrast to that .

    The disclaimer for the news and promotions does need an privacy disclaimer and an opt out option , furthermore I agree the info sheets should be simplified for better results

  • Posted on 8/12/2010 at 10:23 AM Author
    As far as the blog is concerned my idea was to create a linkwheel that automatically feeds from the blog resources. I have my squidoo , hubpages and other web 2.0 properties on the ready to receive and send back text back links. My only concern was duplicate content issues which I feel won't be too big a deal as I will feed the wheel from the other sites that we are developing. Article writing and submissions can be a cumbersome proposition and I hope this tool helps me make those tasks a little easier :)
  • Posted on 8/12/2010 at 10:35 AM Author
    @Jay : I'm always happy to hear from my SEO rockstars and as always I am never shy in showing how appreciative I am for all your help. Great catch on the headline texts. I will make them concise yet too the point . My approach to a short content sell is C.A.B which I sense is what you are essentially saying.

    Characteristic - function that serves a purpose
    Attribute - How that function relates to the user
    Benefit - what that function has to offer to the user in a real world sense.

    I will tighten the ad copies for the headlines and see what you think.

    Also it was mentioned that a slogan or a USP should be incorporated in the logo but I just didn't want to use our default " To be the best that one can be" slogan as it really doesn't convey much value proposition relative to our products IMO.

    Any thoughts on a USP ? My marketing brain is not fully functional at this time . LOL

  • Posted by Levon on 8/12/2010 at 11:44 AM Accepted
    Didn't bother reading everyone's reccomendations detail by detail, but I would reccomend spacing the words inbetween the "l" seperators in the header on the top of your pages.
  • Posted by therightwebtools on 8/20/2010 at 9:26 AM Accepted
    Beyond all the design details... cause the site design is great... looks good and feels good... nav makes guessing easy... with all that said...

    WHO are you selling to - what are their problems - right now the site only speaks about the company and the products... but doesn't UP FRONT discuss your target audience - it doesn't engage the user to start a conversation.

    Adding useful content addressing specific persona issues will ULTIMATELY differentiate you from the competition... make your website a resource for problem solving information which ultimately drives lead generation and sales from a website.

    Think more about the target audience - how they break down... for example... if there's a site for mothers... you wouldn't speak the same to a stay-at-home-mom as you would with a working professional who is a mother. The messages and RELATING to the persona is different.

    Check out Junta42 - Joe Pulizzi
  • Posted by therightwebtools on 8/20/2010 at 9:31 AM Member
    Another quick comment... what does "Quality Results" mean to the reader or potential client?

    Check out David Meerman Scott quick read on over used marketing language - language that doesn't REALLY say anything... like best in breed, quality, best etc....

    you'll get a ton from this pdf

    www.davidmeermanscott.com/documents/3703Gobbledygook.pdf
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