Know-How Exchange : E-Marketing

https://www.blareproductions.com

You can cut back on production costs if necessary; however given the same content, a well produced video will always hold viewer attention better.

You are correct in trying to limit the web video to two minutes.

Having been in the video production industry for ten years now we have come across a variety of projects. These range from small ones such as weddings to large ones where a series of more that 75 videos were produced.

When preparing to have a video produced for your company one of the best places to start would be to find example videos somewhere online to present to the production company. These don't necessarily even have to be for the same type of company, just as long as the style, graphics, and animation that you imagine in your video are present. Understadably, many first time customers do not have the slightest idea of costs involved; this is a good place to start so the video production company can give you a basic idea of the price range.

Other important things to address in order to fine-tune the buget include but aren't limited to:

-Having an outline of the script created (an accurate budget cannot be made without this). Don't worry about the final script at this point; any competent video production company will be able to transform your outline into a final product.

-How many days would you like to shoot for?
-Is the production date limited to a certain date such as a live event?
-Indoors or Outdoors?
-Due date for the final video?
-Will you need actors/actresses?
-Voiceover requirements?
-Music composition?

Finally, good luck with you video and feel free to contact us any time.

If you're thinking of video, make sure you have a visual message. Not all messages are visual (some are better in writing, some simply spoken) and not all spokespersons are video-friendly.

#1 - make sure you have great audio. People will put up with a grainy visual if the sound is crisp.

#2 - make sure that the video plays quickly for casual viewers. If it takes "too long" to load/play, people won't wait.

#3 - shorter = better. If you have a lot of information to convey, try doing smaller chunks that string together (but could be played out-of-sequence).

#4 - closed captioning support for people with hearing difficulties

#5 - as in all forms of communication, keep the message simple (and easy to follow). Tell what you're going to talk about, talk about it, and summarize. Too much information = overload.

#6 - if you have to choose between (for budget reasons) a great looking video and a well-scripted video, choose the well-scripted. While eye candy is sexy, it's also easily forgotten.

#7 - great results don't require big budgets, but do require a creative team who understands your message, your needs, your budget, and the technology.

The "secret sauce" for great video is having a clear and simple message that truly provides value for the target audience. As others have pointed out, production values are nice, but they are not as important as the content.

Start with one or two short and simple videos with high value content. If everyone is happy with those, you can experiment with another one or two that add a few production "bells and whistles."

No need to jump in the deep end all at once. And keeping it short is a must. Two minutes is a good target, though 2:10 or 2:15 wouldn't be a knock-out if the content is really good and it's well presented.