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Marketing Myopia - Real World Examples
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I'm following my MBA and found below topic when following marketing subjects.
it's about 'Marketing Myopia' by Theodore Levitt
I need some real world/current examples on how companies failed due to R&D myth and some examples on successful companies where there success is due to there R&D focusing on consumer wants
I know there are many examples on marketing myopia but need some help on this special segment which is the R& D myth (where company's R&D only focus on making superior products but not thinking whether it serve the customer needs)
Thanks
Asela