Know-How Exchange : Advertising/PR

Yes, we can. Currently we have staff and promoters at our local mall on Saturdays giving free massages and taking information.

There is no reason to have discount price promotions even if you could. A chiropractor is selling wellness vs pain relief. In being well however you are pain free.

Jay's suggestion takes you where those in pain are. The issue isn't in choosing a chiropractor price, it's which to choose. You should be focussing on events that will get your client to the top of mind of a potential patient. If you are athletic, you'll have injuries, as you age, you'll have pain. Look for others who have issues. Start with a interview with the docs, what similarities are there among their patients? Besides the above, those doing repetitive tasks or sitting at a computer all day often need chiro services. Be lazar sharp in getting in front of those people. Make the message non commercial, instead of saying "now that you hurt, schedule an appt", the message should be how to avoid injury in the first place.

Similar to Gail's suggestions, you may wish to approach local TV stations about appearing in segments on the local news about timely topics. For instance, at this time of year you might talk about taking the proper steps to prepare for gardening, for being more active outside, etc. In terms of content, I would suggest offering some home-based therapies prior to offering your pain center's services. For your efforts, I imagine that you could pull this off free of charge, or at worst, by establishing some trade agreements.

Be relevant. I believe that a lot of people that are in pain search for information, stories, positive experiences on the internet. So start a Blog, engage in some specific communities and give some good advice for free. That way you'll build trust, you'll demonstrate expertise and you'll get new patients

I can give a list of what we already do.... we're on all the social media, from facebook to google plus to foursquare. Also on you tube. We monitor our Yelp page, we send out direct mailers, e-newsletters, have billboards, give free massages on weekends at the local mall, we advertise in the yellow pages, we come up first if you search for us on google. I think that's all, might have been shorter to list what we don't already do! I'm at a loss for what else there is out there.. I want to drive new patient numbers but what marketing/pr/advertising options are left?

Thanks to everyone for the responses. I agree that our focus has been too broad, and like suggestions that target certain groups that could be in pain. Thanks for the help!