Know-How Exchange : Customer Behavior

Well, I think it depends on who you are talking to.

If you are calling and speaking to shoe salespeople and receptionists etc., then Yes, I would have to say it is a waste of time. You might get a little info, but not much.

So, if you are cold-calling, I would go corporate. Contact the highest level person you can in the corporate office either via phone or email (the Internet is an amazing tool!!)..and be prepared to either "pitch" your services or set a meeting to discuss your services, rather than survey them. If the store has a single owner and is not part of a corp.,contact the OWNER, not the manager.

You may want to go online and do a google search on "marketing reasearch". There are many firms and websites out there who have compiled data for all kinds of demographic needs etc.

I would also recommend focusing on the client. Put yourself in their shoes (no pun intended) and ask yourself if you would honestly utilize the services you offer for that business. In stead of thinking "I have a cool talent, so Pick ME!!", try thinking "Why would they pick me?". Why shoe stores? Because you like shoes? Do they utilize a lot of graphics...or do you just think they should?

Another useful tool is in an article by Michael Fischler, founder and principal consultant of Markitek (markitek.com). It is free, easy, and VERY enlightening!

https://www.marketingprofs.com/2/fischler1.asp

You may also find a TON of info for your project at:

https://searchengineformarketers.com

and

www.brandchannel.com

Again, I think you are wasting time by surveying employees. I also agree with the above advice of checking into your competetors for info. Very useful and exactly what I did and still do as well as the above.

Good Luck!

- Jett Enterprises, Inc.

Just curious - you have thousands of potential targets in New York City - why would you call Real Estate Firms and Shoe Stores? Personally, I'd focus on associations, service oriented businesses, etc. and I'd stress the interactive media over print design...

... and I'd send an email with a link to my web site, rather than a printed brochure. If I really wanted to stress the print design, I'd lead with the Interactive design, and sell the benefits of an integrated approach tying together the two media.

Regarding surveying to get "demographic" data, if you are referring to the size of the company and their line of business, there is no need to waste your time or their time with a phone call - you can usually find as much information as you need on demographics of local companies for free (ask your local librarian).

I agree with mbarber's focus on number of calls and a sustained approach, but I disagree that lying to prospects makes no difference. I still believe honesty is the best policy.