Question

Topic: Advertising/PR

Retail Jewelry Store Promotions

Posted by drjad123 on 12/16/2012 at 10:05 PM ET 250 Points
I am putting together my yearly budget and was wondering if anyone had any good ideas for retail jewelry store promotions.
To continue reading this question and the solution, sign up ... it's free!
SUBSCRIBE
Or, SIGN IN

RESPONSES

  • Posted by Jay Hamilton-Roth on 12/17/2012 at 12:02 AM Accepted
    What have you tried? What's worked? What hasn't?
    Are you looking to attract single purchases, or long-term customers?
    What makes your jewelry store better than your competition?
    What's your budget? How will you know if your promotions "work"?
  • Posted by Moriarty on 12/17/2012 at 4:53 AM Accepted
    As Jay suggests, we don't have much to go on. I would like to turn this question around to ask who your best customers are. My point is that if you know who they are, you will know a lot more about how to present your business. When you promote things, it will be to them - in the knowledge that some of them will buy. You may also pick up new top-quality customers. That is a real game-changer for the small business, as your top-quality customers drive 40% of your profits despite their small number.

    Can you tell us a little about them, please?

    M
BACK TO TOP

Post a Comment

Related Discussions

Community Info

Top 25 Experts
(Advertising/PR)