Question

Topic: Advertising/PR

Ad Banner Pricing

Posted by Anonymous on 1/4/2013 at 12:25 AM ET 25 Points
Hi,<br /><br />I wish to know the basis for ad banner pricing for a website including sky scrapers, leader boards, rectangular adds. I understand that the price would vary as per the ad size but how do i decide upon a price. What factors should be taken into account? Is there a common standard followed? Since we are a start-up, we would look for charging the brands on a time based basis i.e. per week / month. I would appreciate the help provided
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  • Posted by mgoodman on 1/4/2013 at 6:56 PM Accepted
    The price is whatever the advertiser thinks it's worth to them. Who would want to advertise on your site? Who is your target audience (viewers)? Where do they live? How many of those folks will see an ad every week/month? What other alternatives does your target advertiser have? What are they willing to pay?

    There is no standard that will be helpful for you. The ad space is worth whatever you can get ... no more, no less. Think about what the space is worth to your advertiser. They're not going to pay any more than that.
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