Question

Topic: Career/Training

Employee Motivation Strategy

Posted by art on 500 Points
Name for Employee Motivation programme

Business – Hardware
Target - Managerial Staff
Reason – Staff motivation
Format – Motivational Speeker

I am in the process of developing a staff motivational programme for a hardware company. Initially they are getting in a motivational speaker who’s overall message promotes a ‘can do attitude’; personal development, courage, teamwork, leading from the front, responsibility etc…

The speaker calls himself Meerkat Motivation for the Marketplace and his talk shows how business can benefit from studying the success behaviors of the meerkat.

I have created a cartoon character with a speech bubble which says (YES I CAN!)

I need a name for the programme and any bright ideas on how to get the staff excited and looking forward to buying into the programme.

The intention is to create an ongoing motivational platform – we would take the Meerkat Mascot through to other various staff incentive and motivational programmes.

I would like to avoid using the name Meerkat in the name of the programme but perhaps I am wrong?

Any help/advice/thoughts would be most welcome. This is not my field of expertise but the client cannot afford to employ someone to develop this so I’m it!

Kind regards
Laura
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RESPONSES

  • Posted by Moriarty on Member
    Good morning, Laura

    alarm bells started ringing when you said "the client can't afford ... " is there nobody around who guarantees results* as I do in such situations? (*Or they get their money back).

    The biggest issue is of those employees who aren't interested in success. Some warrant a pay packet as sufficient to their needs. They gave up on "success" years ago because they never made it past floor sweeper or lathe turner.

    What can you offer them (the "what's in it for me" style of thinking) that will speak to people who are essentially comfortable right where they are.

    Is there anyone in the factory/establishment who is on the shop floor who could show the attributes you need? Because if they are already part of the firm, and show the real benefits that you offer, they will be the best demonstration.

    What are your thoughts? Moriarty xx
  • Posted by mgoodman on Moderator
    If the client "cannot afford" a good name then that tells you how important the project is to them. Maybe they should pay the speaker less so they can free up funds for the name.

    As for your specific request, what is it you expect people to do differently once they are "motivated?" What problem is the company trying to solve? Is employee motivation lacking because they haven't heard a good motivational speech lately? Or is there some underlying reason why motivation is low?

    How will you/the client know if the motivational speech/program is working? What is the key metric?
  • Posted by Moriarty on Member
    As an aside to the above comments - I wonder if we haven't gotten the cart before the horse?

    We're all talking about motivation - only motivation in this respect is the RESULT you want. What you need is a cartoon character (or whatever) who embodies the attributes you want to instill.

    Speaking to a friend of mine today his response to asking the question "what would motivate you"? His answer was simple: "more money". I am not sure if this would actually work for very long however. Doing boring tasks that are uninspiring at best are not the stuff of motivation. The point is that many people in this situation have no alternative to such work. They do the work because they need the money, they aren't doing out of altruism. Oh, and noting my neighbor's response to such issues, do the management take the slightest notice of their employees? Most regard their lorry drivers as a human interface between the SatNav and the steering wheel. I doubt it is much different in the establishment where you are working.
  • Posted by art on Author
    Thanks for comments so far.
    Costs – in the real world sometimes we have to do the best we can with the resources we have. Yes we can spend loads on a name but will the name be able to do the job on it’s own? Personally, I would choose no name at all and rather have the motivational speaker who at least has the opportunity to make an impact on someone. We all know that not everyone is going to have the same response – some will benefit – others will sit and yawn – but you have to try.
    This is aimed at management not floor sweepers.
    Staff motivation is just good company practice – it’s a good company to work for because they put staff incentives and staff training in place. I did not say they are doing this because motivation is low, they are doing it to improve what they already have.

    Anyone interested in helping me brainstorm a name?
  • Posted by art on Author
    OK – sorry – I wrote that last response before I read the last two responses here.

    This company is very motivation driven. They already have tools in place like score cards, monthly one-on-ones (floor staff with shop manager – manager with area manager – area manager with CEO) – there are 33 branches and 100 top management staff (head office and managers).

    I agree that this motivational speaker has little to do with the company itself – but his message is inspiring. I have attended it myself and it is actually interesting, motivating and intriguing. The CEO feels that by implementing the meercat cartoon character we may encourage staff to remember the feeling of motivation he got from the seminar and future programmes could tie in with the same theme.

    Ultimately this is money in the pocket for the employee – it will always be tied in with an incentive programme – these programmes always are monetary based and the scorecard system is also monetary based as their bonus is determined on what their scores.
  • Posted by art on Author
    PS - I originally had YES YOU CAN but changed it because I thought by saying YES I CAN you make it more personal - they take ownership of the statement. Am I wrong?
  • Posted by Jay Hamilton-Roth on Accepted
    Since a group of meerkats is called a mob, gang, or clan, one approach is to play of the name of the group, such as:

    Join The Mob
    Our Clan Can
    Let's Gang Up
  • Posted by Moriarty on Member
    You say **they are doing it to improve what they already have.**

    What makes "it a good company to work for"? Whilst it is good practice to motivate staff, it is still the one element that is truly absent.

    What do they have, and how effective is it? Will a Meerkat actually improve on this, or will it be another yawn for the poor staff who have to sit through these things (again)?

    We need to discover some kind of commonality amonst your managerial staff that keeps them working in your company. Because if your name is to be effective, it needs to focus on that. For example, how many of them are sitting at their desks dreaming of a better job? Or - like the drivers, simply have no other choice? These are important dimensions to consider when a company says it has good staff relationships.

    As to names - since you ask:

    "Productivity Breakout"
    "Managerial Multiplier"

    "






  • Posted by Moriarty on Member
    Art - Following on from what you said at 9:00am

    Quote **Ultimately this is money in the pocket for the employee – it will always be tied in with an incentive programme – these programmes always are monetary based and the scorecard system is also monetary based as their bonus is determined on what their scores.**

    What can you do about those staff who aren't motivated by such measures? When you are using crude methods (= cash) there is ALWAYS a better way. When I deal with a company and the question is about money, my response is that it is the wrong question.

    That is final.

    There is always some other factor that drives decisions that end up being expresssed in monetary terms. Either that, or there isn't any real motivation going on, and the company is missing out on some serious potential.

  • Posted by Harry Hallman on Accepted
    Laura. I spent many years creating "motivational" programs for companies, many in the fortune 500, and they all have one thing in common. The leadership thinks if they create a silly character or have a meeting and tell everyone they should be motivated that that is enough.

    The truth is if you do not have a corporate culture that fosters the attributes you desire nothing you do will work. It is a waste of money and effort. I once worked on a program that was intended to build a sense of innovation and risk taking for a company's employees. After many months of meetings and a variety of communications and over a million dollars it all came tumbling down when one executive said, in a managers meeting, "Now go out and innovate, but just don't screw up."

    Once the culture is receptive to the changes you want (namely the Executives) then the cutesy communications can have the effect of re-enforcing the concepts.

    You said they want to foster:

    Personal development: How do they back that up? Do they have an education program, great training, etc? If so then get more people to participate. It works better than some Meerkat character telling them personal development is cool.

    Courage: Does the company encourage taking risks or does it kick the employee when something fails.

    You get the picture.

    Just my humble opinion.

    PS
    There is an old book I thing is a great guide to help employees get motivated. I suggest you get a copy and give it the CEO. It is called "One Minute Manager" By Ken Blanchard
  • Posted by art on Author
    Thank you Jay – I am working under pressure and tight deadlines here – you have given me the answer – I need to study the habits of the meerkat for inspiration – duh – now why didn’t I think of that :)

    I hear what you are all saying and I think that all motivation programs probably only work for a short time, so even if only a hand full of individuals gain anything from the program then that is worth it. From my own experience I used to love attending motivational seminars because it would pump up my motivational levels and get me all fired up – it always only lasted a short while, but the point was, for that short while I felt more effective and positive.

    This company definitely does try – they have a training centre – each staff member first attends the training college and is taught the skills he needs to do his job. Each branch has an Employee of the month and there is the score card system and many varioys incentives. They also have a monthly newspaper which highlights achievers, promotions, birthdays and weddings, new babies, sport achievements - the company is very involved in charity events, they have their own soccer team, they have their own dance group wihch competes in national dance competitions and they sponsor a cycling club which hosts a one day stage race (one of a kind in the country).

    Thank you Harry, I will definitely find a copy of that book, study it myself and give it to the CEO. But for now, the motivational speaker is booked and paid for, it is going ahead whether I think it is a waste of time or not. Now I have to do my job – which is name it, design an invitation which will hopefully get management eager to listen to what the man says and develop a character which may or may not be carried through to other similar programmes (that will be determined on the success of this one).

    Thank you everyone for your input – you all pose very valid questions and arguments.
  • Posted by Moriarty on Accepted
    Meerkat's Management Makeover

    Meerkat's Management Multiplier

    Monti Meerkat: Power in Productivity

    Monti Meerkat: Productivity Explosion

    You say "for that short while I felt more effective and positive" - that is what I expressly try to avoid in my dealings. My efforts are focused on permanency - and you can't do that without the sort of things Harry is talking about. That means you start at the top.

    My fears are that you are being used as an excuse for the management to fail.

    "Monti Meerkat bites the boss". Well. Perhaps not in the circumstances?

    M
  • Posted by art on Author
    "Monti Meerkat bites the boss' - let's hope not! :)

    Thank you everyone - I have used bits and pieces from your suggestions and put something together which I will present today - I will give feed back just for interest's sake. Harry, I have ordered the book so I'm looking forward to receiving that - it won't be in time for this session but since they aim to make this an ongoing motivational drive I am sure it will be a beneficial tool.

    Have a great day everyone...
  • Posted by art on Author
    Thank you again to everyone who gave suggestions – the artwork has been approved and the invites will be sent out today.
    ______________________

    I went with…

    Meerkat cartoon character with speech bubble (Yes you can!)
    Text: Meerkat Motivator says…
    Lets gang up (big text)
    for a motivational workshop (smaller text)

    Then it’s the info - theme of the workshop and date time place etc…
    ________________

    I suggested that they have a “Name the Meerkat” competition after the workshop which has been accepted.

    Thanks for all your input
    Kind regards
    Laura
  • Posted by art on Author
    Sorry PhilGrisolia4Results - I wanted to give you points too for the YES YOU CAN - I'll have to make it up to you somehow :)
  • Posted by Moriarty on Member
    Laura - you could always do a special question only for Phil ;-)

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