Become a Member
Guides and Reports
Show All »
Metrics & ROI
Search Engine Marketing
More Marketing Topics »
See All »
Schedule of Events
Virtual Conference Series
Products and Services
Post a Question
Quick Start Guide
Find and Post Jobs
Real-World Education for Modern Marketers
Join Over 610,000 Marketing Professionals
Ask your question ... sign up today! It's FREE!
Just for Fun
MProfs PRO Seminar Q&A
Search more Know-How Exchange Q&A from Marketing Experts
This question has been answered, and points have been awarded.
How Would You Market These Led Road Markers?
Posted by Anonymous on
1/23/2013 at 11:30 PM ET
Our product is an LED road marker that works in locations that can't use reflectors on the roads due to snow plowing (17 states).
Demo here(FFWD to 21 seconds):
- Strong existing base of long-established resellers in this space
- New, "unproven" technology
- Solar powered (green)
- first client is an industry-leader among our prospects and has been a strong partner.
What broad marketing strategy or strategies would you employ to get the most bang for your early marketing buck?
1/24/2013 at 1:25 AM
Strong existing base of long-established resellers in this space - I presume these are your customers? If so, you have something to work with. If not, who are your target audience?
New, "unproven" technology - what are the advantages of using such a technology? Just because it is better, does not mean it will be accepted. What direct advantages has it over what isn't there? Is the problem even *seen* as a problem at all?
Apols that I won't be able to answer this later as I am in Leipzig.
1/24/2013 at 10:47 AM
Let's start with the benefit to the ultimate customer: What is it? WHY would they want this product? Does it save lives? Cost less? Other? "Green" is probably not a benefit, but rather an attractive feature.
You will also want to understand how this kind of purchase decision is made by that end-customer. What factors do they consider? What's important to them? How do they evaluate alternatives? Are they open to testing? If so, what kind of test result would convince them to buy?
From an outside perspective, this doesn't sound like a difficult marketing challenge. Findings from a dozen well-thought-out interviews with the right people should lead to a winning strategy.
1/29/2013 at 8:55 PM
What the Blick! is that Blick or you'll miss it! Blickly Bliinky is that? opr just Blicky
2/7/2013 at 9:20 AM
I am closing this question since it's more than 2 weeks old. We do this to reward the contributions of participants in a timely manner + to give increased visibility to the newer questions.
Thanks for participating!
Carrie (Production Editor)
BACK TO TOP
Post a Comment
Six Tactics for Successfully Marketing to Millennials
by Dave Hawley
The Top Google Search Rank Factors in 2014
by Ayaz Nanji
What the ALS Ice Bucket Challenge Can Teach Us About Content ...
by Lauren Covello
The Five Must-Have Traits of an Optimized Business Blog
by Hayley Mullen
How Social Media Advertising Affects Sales
by Ayaz Nanji
See more marketing articles »
MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that
provide your social data to 3rd parties
contact friends on your network
post messages on your behalf
interact with your social accounts
Your data is secure with