Save 40% on PRO with code JANUARY »
Become a Member
Guides and Reports
Show All »
Metrics & ROI
Search Engine Marketing
More Marketing Topics »
See All »
Schedule of Events
Virtual Conference Series
Products and Services
Post a Question
Quick Start Guide
Find and Post Jobs
Real-World Education for Modern Marketers
Join Over 597,000 Marketing Professionals
Ask your question ... sign up today! It's FREE!
Just for Fun
MProfs PRO Seminar Q&A
Search more Know-How Exchange Q&A from Marketing Experts
This question has been answered, and points have been awarded.
Promoting Speakers To The Media
1/28/2013 at 8:14 PM ET
Our team is working on promoting a three-part event with three speakers.
One of the things that may seem simple, but can cause a glitch is the availability of said speakers when pitching them to the media (or rather suggesting a schedule of sorts to the speaker herself to maintain flexibility while taking advantage of any media opportunities that come up), especially the ones out of town. Does anyone have any advice/feedback? It is a very simple thing, I know, but wondering if anyone has any advice.
For example, recommending specific blocks of time when working with the speaker (might advice the speaker to be available mornings if targeting Good Morning Texas, for example). Easy to miss stuff like that.
Hopefully, that made sense.
1/29/2013 at 4:00 AM
I really think you are trying to control something that is open to the wiles of fate. Whatever you do, glitches happen - or as is usual with glitches, don't. You can plan for any number of them, and the one you dismissed as being too unlikely raises its little head to trip you, sending your plans scattering across the marble floor.
Or a circumstance you hadn't even imagined.
Sure, make a rough plan - only expect the speaker for the evening slot to have a sore throat so the guy who does the morning slot fills in for him as any gentleman would. Your plan needs to be as flexible as the circumstances determine. Making it any tighter than that and you are into the realms of chance.
So take as few chances as possible, and prepare for the worst. When it doesn't happen, everybody will say how good your planning was. Your problem is that the management want a statement that contradicts every sentence of the above advice (such as it isn't). They need Linus' security blanket of knowing that you have everything under control.
They want implementable statements for every possible circumstance - only they want it by Monday morning and below $45 cost. Naturally you will have supplied $300 of work in order to come in under this bar.
My advice? Dream up a basic plan and wing it from there. Do enough to satisfy your high-ups that you have your finger on the pulse (= a proposal written in 1/2 hour and covering general points). Realize that by 9am on the first morning, your plan will be in the waste paper basket and you will be dealing with the reality of the circumstances as they arise.
1/29/2013 at 1:47 PM
Very well-said and exactly right!
BACK TO TOP
Post a Comment
26 Universal Questions for Positioning Your Brand (and Creating ...
by Ulli Appelbaum
Does Posting More Content Lead to More Engagement?
by Ayaz Nanji
The No. 1 Social Media Mistake You're Making (and Four Ways to ...
by Mike Volpe
10 Do's and Don'ts of A/B-Testing Your Email Marketing Campaigns
by Lauren Tympel
The Ultimate Social Network Cheat Sheet [Infographic]
by Verónica Maria Jarski
See more marketing articles »
MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that
provide your social data to 3rd parties
contact friends on your network
post messages on your behalf
interact with your social accounts
Your data is secure with