Know-How Exchange : Career/Training

Hi All!

Any media agency campaign associates here? I'm preparing for interviews this week for a media associate position. I need advice on what technical questions to expect.

Background:
I'm interviewing for entry level positions. The main responsibilities are day-to-day management of clients' campaigns and reporting performance of media.
I have 1 year of experience with a small full-service agency. I started as a TV media assistant, where we analyzed media performance daily and adjusted our spots weekly. Then I became the assistant print media buyer. This involved more ad trafficking and media research, but only weekly performance reporting.

These are technical topics I'm currently expecting:
1) Finding Insights - to me this means finding factors that have significant effects on media performance. i.e.. we hypothesize that phone calls from a TV spot are affected by time of day. I could look for significant insights by charting "calls per impressions" along "time of day" to see if the data supports any trend.
2) Optimizing Campaigns - to me this just means buying more of the media that performs and dropping media that does not.
3) Media Research - to me this is mostly qualitative.. understanding the media product and the market reached. The only metric we look at is the CPM.

Please let me know what sort of questions might come up in these interviews. Thank you!

-Kelly