Know-How Exchange : Customer Behavior

Surveys and focus groups are limited because our decisions are heavily influenced by factors outside of our conscious awareness. If you want to understand the real drivers of consumer behaviour you need to go beyond what people say.

The new neuromarketing consumer research tools allow us to test anyone, anywhere. It is fast and affordable. Whether you work in brand, advertising, product design or PR our innovative research techniques provide crucial insights into why people behave the way that they do.

Have you heard about neuromarketing tools? Would you like to try them for your market research?