Question

Topic: Advertising/PR

Pet First Aid/cpr Training Business

Posted by hankjacksonjr on 5/7/2015 at 11:13 AM ET 250 Points
I have recently started a Pet First Aid/CPR training business. I teach Vet. Technicians, pet groomers, Kennel owners and pet owners. I would like some help in finding the best marketing outlet to use and advertising that will bring in the best response. I have had some success in cold calling and sending post cards in the surrounding area. What other ideas could i use to reach and build my clientele? The first 6 months business was very good but over the last several months it has been very poor.


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RESPONSES

  • Posted by Jay Hamilton-Roth on 5/8/2015 at 12:37 AM Accepted
    Since you're likely targeting one region, besides cold calling/postcards, what about advertising in pet-related-business newsletters? What about offering to teach a class in their facility for their clientele? What about the local pet adoption agencies? What feedback have you received from previous class attendees? What did they LOVE about your class? Any stories about how your class saved their pet's life?
  • Posted by Shelley Ryan on 5/21/2015 at 10:02 PM Moderator
    Hi Everyone,

    I am closing this question since there hasn't been much recent activity.

    Thanks for participating!

    Shelley
    MarketingProfs
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