Question

Topic: E-Marketing

Mareting Audit In Reversed Order

Posted by evamdh on 6/8/2015 at 9:49 AM ET 25 Points
I've just written a marketing audit but reversed the order of the auditby making an internal analysis before conducting the external analysis. Is this very wrong? Or is there no typical order to present a marketing analysis in?
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  • Posted by mgoodman on 6/8/2015 at 2:38 PM Accepted
    It probably shouldn't matter, but it could send the wrong message if people somehow think that the internal considerations come before the external ones -- in terms of either sequence or importance.

    Why did you reverse the order? How difficult would it be to modify the audit so the external factors come first?
  • Posted by Shelley Ryan on 6/19/2015 at 6:31 PM Moderator
    Hi Everyone,

    I am closing this question since there hasn't been much recent activity.

    Thanks for participating!

    Shelley
    MarketingProfs
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