Question

Topic: Advertising/PR

In Trouble With Naming My Company.

Posted by Anonymous on 8/27/2015 at 2:59 PM ET 25 Points
I want to start a company that clean flats/ house, do laundry at the same time offer concierge and handyman service. I am really struggling with the name please help..
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RESPONSES

  • Posted by mgoodman on 8/27/2015 at 4:51 PM Accepted
    We can definitely suggest some good names. First, though, we need some information:

    1. Who is your primary target audience? Where?

    2. Are they currently doing everything themselves, or are they using a competitor?

    3. Why might they consider hiring YOU? What makes you any different from, or better than, your competition?

    4. What unique benefit do you promise (and deliver)?

    5. How are they going to learn about you and the unique and compelling benefit you offer?
  • Posted by jstiles on 8/27/2015 at 4:54 PM Accepted
    Executive Home Assistants

    Personal Home Caretakers

    <yourname> Flatcare
    Like a spouse, but without the arguing
  • Posted on 8/28/2015 at 12:02 PM Author
    Dear all

    Thank so much for taking time to respond to my question, i really apreciate.

    Just to answer mgoodman questions:

    1. I am currently targeting students and young working individuals that are renting flats in Cape Town CBD with the intension of expending to place like Stellenbosch which has a lot of students.

    2. I have done market research in the past 2 month. My finding are as follows, some are doing themselves and other have helpers that come once a week just to clean their flats.

    3. What I am going to offer is a 5 star service. Coming from a hospitality background, I do believe that I have what it take to offer that service to our clients. How am I going to do that? What we offer is coming twice a week to clean your flat/house, change your bedding, wash windows, laundry and ironing at a low price compared to our competitors. I must emphasis that money is not what we after at this point as I am looking to build a reliable brand and brand that people can trust.

    4. My unique benefit are personalize and reliable service, hence I want to add the concierge service. We also do handyman duties.

    5. As I mentioned that I have done market research in the past 2 months, one of the advantage in that. There are people who are interested to use my service and they have left their contact details so that I can contact them once I am up and running and they have promised that they will spread the word to their mates. Once I have the name of my business, I will create my Facebook page and have flyers so that I can get the word out there. I also have met a lot of people where I have work so I am looking to tap in to my contacts as we'll.

    I look forward to hearing from you.
  • Posted by Shelley Ryan on 11/9/2015 at 5:03 PM Moderator
    Hi Everyone,

    I am closing this question since there hasn't been much recent activity.

    Thanks for participating!

    Shelley
    MarketingProfs
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