Question

Topic: Strategy

Getting Retail Space For My Product.

Posted by joey on 10/22/2015 at 1:19 PM ET 250 Points
Retailers are telling me that in order to carry my product, they need to have people coming in and asking for it. How can I get in front of end users so that they can see how good our product is and then ask for it by name?
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RESPONSES

  • Posted by mgoodman on 10/22/2015 at 2:54 PM Accepted
    Advertising is the best way. And the KIND of advertising will depend on your target audience and your product's [benefit-oriented] positioning.

    We can be more specific if we know more about your target audience, the product, and why a consumer in your target audience might want to purchase your product. Does the product have a brand name? If so, what is it? What's the core benefit for the consumer?
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