Question

Topic: Advertising/PR

Promotion And Skills Advertising

Posted by farhanaana1989 on 1/4/2016 at 8:30 PM ET 250 Points
1. How do we have to promote student or worker to further their study to Master ( focusing on oil and gas)

2. What is the other promotions that company can use to promote courses for their university so that the industry look the course promote as an advantage?

3. With what kind of information should company focusing while promote the courses ?
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RESPONSES

  • Posted by Jay Hamilton-Roth on 1/5/2016 at 8:11 AM Accepted
    1. How would achieving a Masters tangibly benefit students/workers? Can you prove it?
    2. Two issues: 1) Why is attending your university better than others? 2) Can you prove a special knowledge you offer for the field?
    3. Facts and Case Studies.
  • Posted by mgoodman on 1/5/2016 at 8:39 PM Accepted
    It's not completely clear what you are seeking. Are you running a school or a company that might want to enroll employees in the school? Who exactly is your target audience? Where? What do you want them to know and/or do? Why should they do it? What's the benefit for them? What are their alternatives?
  • Posted by cookmarketing@gmail. on 1/5/2016 at 8:42 PM Accepted
    Given the depressed O&E for this and the next few years...a suggested dual approach:
    a) people out of work - position your company for 'educational advancement' when O&E rebounds
    b) those still employed; offer what immediate benefit for your potential customer. Make it easy to apply, easy to use, easy to understand the benefit(s)
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