Question

Topic: E-Marketing

Www.theroyalswag.com

Posted by shweta.dhanwani on 2/9/2016 at 2:43 PM ET 250 Points
I want a very attractive tagline for my new website for tshirts n handpainted shoes. Target audience- 18 to 35 yrs
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  • Posted by mgoodman on 2/9/2016 at 3:55 PM Accepted
    We're good at taglines, but first a few questions:

    1. Why do you want a tagline? What's the objective? What do you want the tagline to do for you? What do you want it to communicate?

    2. Can you tell us more about your target audience? The one you've defined is about 1.5 billion people. You can't afford to reach them all. You'll need to narrow that down somewhat. Who and where are these folks? What makes them tick? How do they decide on t-shirt and hand-painted shoe purchases? Where/how will they find you?

    3. What makes you unique? Why should someone buy from you instead of a competitor?

    4. What would make a tagline "very attractive?" How will you evaluate our suggestions? What are the criteria for picking a winner?
  • Posted by Shelley Ryan on 6/21/2016 at 6:14 PM Moderator
    Hi Everyone,

    I am closing this question since there hasn't been much recent activity.

    Thanks for participating!

    Shelley
    MarketingProfs
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