Question

Topic: Website Critique

Need Some Advice On My Car Service Website

Posted by Anonymous on 6/13/2016 at 2:25 AM ET 150 Points
Hey everyone, I have created this site about a year ago and have been trying different marketing techniques. Been trying to really boost the seo on the site by adding a lot of seo targeted pages/blog posts, etc.

I feel as though I have been staring at the site for so long that I may not be able to see any obvious mistakes as im not converting as many visitors into buyers as id like.

Any advice on the site setup/look/seo strat/marketing in general would be very helpful.

Thank you.

The website is: https://bluxur.com/
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RESPONSES

  • Posted by Jay Hamilton-Roth on 6/13/2016 at 9:26 AM Accepted
    What does your Google Analytics tell you about visitors and click-thrus?
  • Posted by mgoodman on 6/13/2016 at 10:52 AM Moderator
    Is the problem that you are not getting enough pageviews or that your site visitors don't convert?

    Two quick comments:

    1. To get more qualified traffic: Spending your time, effort and money on SEO is going to take years to payoff for you. You need to use PPC advertising if you want to see results fast. Who is your primary target audience? How do they typically find a car service? What criteria do they use to select one?

    2. Increasing conversion once someone finds you: Your website itself is sterile, not friendly/inviting. It's mostly monochromatic, has lots of small-type copy, and there isn't a sign of life anywhere. Not a single depiction of a human, let alone a happy customer.

  • Posted on 6/14/2016 at 1:46 PM Author
    @ Jay Hamilton: I have 80% new visitors vs. returning. 72.25 bounce rate.
    average session is about 1 minute 40 seconds with 2 page views.
    Do you mean click through - like on adwords? I havent run an adwords campaign for a little while. However the click through rates were decent if I remember correctly. I just wasnt converting enough of those click throughs to actual clients. For example, Id spend about $40 a day and end up with a customer ever 3 days if lucky.

    @ Mgoodman:
    I think the problem currently is that my site visitors are not converting at the rate that I'd like them to.
    Primary target: corporate clients. We have not gotten very many so far but typically their secretaries will book the ride for them.
    As for the site looking sterile. Thanks for the advice on that. I think i'll try and add some pictures of customers/drivers to make the site look a little more 'human.'
  • Posted by mgoodman on 6/14/2016 at 8:25 PM Accepted
    If the problem really is conversion, then there are a few things you will want to do. Adding some pictures of happy customers will help change the appeal of the site, but it's not sufficient. You need to communicate a unique (and compelling) selling proposition.

    Develop a Positioning Statement that zeros in on exactly who your target audience is, what unique and important benefit you offer, and the reason why someone should believe your claims and take the desired action. Then your challenge will be to communicate that positioning "loud and clear" to everyone who sees one of your ads and lands on your site. Be sure, too, that the promise in your ads is repeated in the headline of the landing page. (That's called "message match.")

    If all you do is add a few pictures, no matter how good they are, you will not have solved your problem. The benefit communication is key. Why should someone in your target audience choose you?

    Separately, you might want to talk with a few of the secretaries who make the purchase decision and find out how they identify the "short list" and then how they make a decision. You may find that they have your answer, even though they don't realize it.
  • Posted by Shelley Ryan on 7/19/2016 at 5:18 PM Moderator
    Hi Everyone,

    I am closing this question since there hasn't been much recent activity.

    Thanks for participating!

    Shelley
    MarketingProfs
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