Question

Topic: Advertising/PR

Celebrating 15 Years

Posted by tmullins on 7/19/2016 at 12:31 PM ET 25 Points
Our company is celebrating 15 years serving the bay area/all of california. We provide payroll, hr services and timekeeping. Can someone help me suggest some slogans for the anniversary.

Please :-)

Thank you
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RESPONSES

  • Posted by mgoodman on 7/19/2016 at 3:21 PM Accepted
    Focus on the reason customers come to you and remain loyal, not on how old/young the company is. The 15-year milestone is only meaningful to you, not to your customers.

    Some will find the company's age too young -- not established enough. Others may find it too old -- not aggressive/progressive enough, stodgy, etc. Why get into that age thing. Stick with the CUSTOMER BENEFIT that has served you well.

    That way you won't have to come up with a new slogan every year.
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