Question

Topic: Advertising/PR

Fundraising Campaign Name

Posted by khagins on 25 Points
We are needing to rename and rebrand an annual fundraising campaign for our small, private, Christian school. The name of the school is Lubbock Christian School and our mascot is an Eagle. We have been using Annual Eagle. It needs new life - help please!!!
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RESPONSES

  • Posted by mgoodman on Accepted
    Why the need to rename/rebrand? And what do you mean by rebrand? What's the objective? What's changed?

    Who is the primary target audience? Why should they care about your fundraising needs? Where does the money go? Why should they feel good about their participation?
  • Posted by Shelley Ryan on Moderator
    Hi Everyone,

    I am closing this question since there hasn't been much recent activity.

    Thanks for participating!

    Shelley
    MarketingProfs

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