Question
Topic: Advertising/PR
Facebook Ads - Does Targeted Audience Update?
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We advertise for our company on Facebook. Recently we were told that we have to make a new target audience every once in a while, otherwise the audience gets 'old'. But we thought if we make an audience, for example 'website visitors 180 days', it is always automatically updated to the last 180 days (and not 180 days from the day you created the audience).
We try to find a confirmation about what is right about how the audience is created and updated.
I hope someone can help us find the answer!