Know-How Exchange : Strategy

How about an income earning live exhibition that draws crowds, creates revenue and gets her whole oeuvre out there...

But... can she do quick, cartoon-style sketches of people?

If so, your client could work in a mall or other high-traffic retail area, "busking" as a cartoonist.

She could charge a reasonable amount for her cartoon work and sell it for cash on the spot. She could display her web address and contact number on every piece of work, and show examples of her more "considered" pieces, brochures, business cards with web links, etc.

Not just free marketing, this is marketing she gets paid to do!

Good Luck!

Chris

As an artist myself, I have explored this many times.

Initially, to start getting community exposure, the best place is to exhibit in the local libraries. Most public libraries will allow you to display your artwork for free or no charge. Since the library is a culture rich environment, you will attract many teachers, students, collectors, etc.

A second avenue to take is the local University Art Museums. Most will take in work from local artists of exceptional talent in order to inspire students and show how enriched the community is with the works of local artists.

Thirdly, Send picture portfolios to local and major art galleries. You never know what is "in" or who will decide to promote the work.

Now regarding, mass production. First of all, depending on the size, complexety and medium...$50 is way too low for any artist's original work. I would suggest placing her originals for sale at a premium and make limited print, numbered and signed Lithographs of the art and sell THOSE for $50-$200 while she works on more original art to mass produce.

In addition to all this, go to and have a booth at EVERY Art show and EVERY contest you can find....locally, nationally and internationally through magazines, art journals, and websites.

Of course all of these places will promote the website as well where people from all over the world can make orders 24 hours a day!

How do you price your art? What I did for my first several pieces was put them up for auction on ebay with a bio of myself with my credentials etc. I put a ridiculously high reserve on the paintings ($500,000), started them off at a penny and let them go for 10 days at a time to see how high people would bid. I did this for 3 separate weeks for each painting, then took the average. The highest bid I received was $1750 and none of my paintings had final bids lower than $300. So, based on my own, ebay study, I value most of my work as an unknown...around $800 - $1500, depending on size, etc.

I hope that helps. Expose and persistance is the key. Don't just give the art away every sale. Get known, be seen, start a fan club!! LOl!

-- Jett Enterprises, Inc

P.S. Email me if you have more questions on down the line!

I just realized I said "...for free or no charge." LOL!!

I meant "for free or very little charge"!

Thanks