Question

Topic: E-Marketing

What Kind Of Business Letter To Write?

Posted by Anonymous on 4/1/2004 at 6:48 PM ET 250 Points
It is seen that everytime we write a business letter to a prospective client whom we have not contacted earlier, we tend to use a very formal language.
This might result in your letter being deleted by the client before it is read properly.
Should we not write the business letter in such a way as if we are conversing with a client as in a chat session?
I think it will make the client interested and at least he will read it.
In other cases if we follow the traditional methods of writing mail , it will be just another business letter written by just another company.After all what do WE do with such letters? we just delete them.
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RESPONSES

  • Posted by Pepper Blue on 4/1/2004 at 9:13 PM Member
    Hi Manohar,

    I'm a little confused because this question is in the email marketing category, and your questions states"....a business letter to a prospective client whom we have not contacted earlier..."

    Hmm... this sure sounds like spam which is probably why they are getting deleted or not read.

    If this is the case it doesn't matter what tone your letter is composed in, in formal or informal. This is because if you don't have prior permission, or a prior business relationship and if they don't know who you are in the "from" line, you could be offering them free weekends at your local Four Seasons just for reading your message and hitting "reply, send" and they will still delete your message.

    In the case I am reading your question incorrectly, I will keep looking here for a response from you to clarify this.

    I hope this helps.

    Pepper Blue


  • Posted on 4/8/2004 at 12:56 PM Member
    Hi

    if it's a business letter sent by email, then it should certainly be less formal.

    Throw out all the formal layout of a printed letter.

    Use simple, short words & sentences. They often communicate more clearly. If you need to go into depth, use a hyperlink, and take yuour reader to the relevant web page.

    And don't overdo being casual: it's still a business communication.

    hth

    Will Rowan
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