MarketingProfs Know-How Exchange : How do I write a media brief for my agency

Posted by: sofiapsomi*	Accepted Answer
7/18/2005 8:07 AM (CST)
media strategy involves a lot of things! first of all u have to fullfill a brief in which u r going to present your company, the industry, your competition, your target group...this can be done by the adv. agency also! then u have to identify what u want to achieve...increase market share...introduce your company to the customers..etc.. then depending on these info..the adv.agency will be able to form a media strategy depending on your needs! hoe this helped! sofia

Posted by: Aria	Member Response
7/18/2005 9:20 AM (CST)
Hi Julie, I would suggest you use the 5 W's when writing your media brief. A media brief has to be news worthy. These are some of the things you should consider when writing a news worthy peice 1. Who 2. What 3. Where 4. Why 5. How I would suggest you read this book by Paul Krupin "Trash Proof News Release" it is a great book. I have a copy that I find useful. It has news releases that got publicity. Additionally, I have used this service that I find to be rewarding. It is publicity Guaranteed . Here is their link. http://www.publicityguaranteed.com/ I hope this is helpful. Annmarie Web URL deleted by staff

Posted by: Doug Hudiburg	Member Response
7/18/2005 9:42 AM (CST)
Hi Julie, Perhaps the better question should be "Why can't my new advertising agency tell me what information they need to write a media brief for me"? Why are you doing all the work? They should easily be able to interview you -- ask the right questions -- so that you don't have to spend time figuring out what to say. That is their job as an agency not yours as a client. I suggest hooking up directly witha freelance PR pro if you want media exposure. It will cost you less, you won't have to do all the work, and you will get better results. D