FAQ Topic: Advertising

Question:How does subliminal advertising work? Any successful examples?
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Question:What's the difference between advertising and promotion?
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Question:What are marketers talking about when they say Push vs. Pull?
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Question:Does advertising really increase sales?
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Question:Does humor really work in ads?
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Question:What is a GRP and how is it calculated?
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Question:What is the difference between marketing, advertising, and sales?
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Question:How much should be spent on advertising versus promotion?
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Question:How do you conduct a brainstorming session?
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Question:What are the risks of celebrity endorsements?
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Question:How do I design a killer brochure?
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Question:Should I do comparative advertising?
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Question:Effective advertising for brands depends on what 3 key factors?
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Question:What basic steps must I take to optimize my online advertising campaign?
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