FAQ Topic: Marketing Metrics

Question:Where can you find a good resource to learn more about marketing return on investments?
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Question:How do you calculate the return on investment for a direct mail campaign?
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Question:What is a breakeven analysis and does it have any limitations?
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Question:How do you calculate the response rate on an email campaign?
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Question:How do I determine the lifetime value of my customers?
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Question:How do you determine the ROI of a large marketing program?
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Question:I'm in "whatever" industry. How do the marketing principles change for my industry?
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Question:How do I measure my marketing, especially considering I don't have a large budget?
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